BACK POCKET SOCIAL

Brand Identity System

Lexi had built a legitimate marketing agency serving rural and agricultural businesses, but her brand didn't reflect it. She needed a visual identity that could walk into a room and be taken seriously before she ever said a word. Olive & Stone delivered a complete brand identity system including logo, color palette, typography, usage guidelines, business cards, and brand launch assets.

The name Back Pocket Social says everything about how Lexi runs her business: accessible, reliable, always there when you need it. The pocket shape became the brand mark, designed to stand alone and build recognition without always needing the full name attached.

The Back Pocket Social brand didn't stop at the business. Lexi also hosts Farming on Purpose, a podcast speaking directly to the agricultural business owners she serves. It made sense for the podcast to carry the same visual weight as the brand we'd just built.

The original podcast logo had the right instincts but lacked the authority the platform deserved. We stripped away what was dating it and rebuilt it around the same grounded, no-nonsense identity as Back Pocket Social. Same audience, same voice, same standard.

The result was a complete brand ecosystem, every touchpoint Lexi has with her audience, from her business identity to her podcast, working together instead of against each other.