BACK POCKET SOCIAL
Brand Identity System
Lexi had built a legitimate marketing agency serving rural and agricultural businesses, but her brand didn't reflect it. She needed a visual identity that could walk into a room and be taken seriously before she ever said a word. Olive & Stone delivered a complete brand identity system including logo, color palette, typography, usage guidelines, business cards, and brand launch assets.
The name Back Pocket Social says everything about how Lexi runs her business: accessible, reliable, always there when you need it. The pocket shape became the brand mark, designed to stand alone and build recognition without always needing the full name attached.







